{"id":1707,"date":"2021-10-04T11:02:48","date_gmt":"2021-10-04T09:02:48","guid":{"rendered":"https:\/\/www.oznamovatelia.sk\/?p=1180"},"modified":"2024-10-14T11:24:08","modified_gmt":"2024-10-14T09:24:08","slug":"mame-novu-vizualnu-identitu","status":"publish","type":"post","link":"http:\/\/10.0.3.7\/en\/mame-novu-vizualnu-identitu\/","title":{"rendered":"M\u00e1me nov\u00fa vizu\u00e1lnu identitu"},"content":{"rendered":"
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\u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti m\u00e1 nov\u00fa vizu\u00e1lnu identitu. Jej autorom je dizajnov\u00e9 \u0161t\u00fadio ZELEN\u00c1 L\u00daKA<\/strong> a\u00a0konkr\u00e9tne Martin Mistr\u00edk a\u00a0Tom\u00e1\u0161 Galajda.<\/p>\n

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\u201eV\u00ed\u0165azn\u00fd n\u00e1vrh loga zn\u00e1zor\u0148uje ampli\u00f3n a\u00a0teda trefne komunikuje jednu z\u00a0 hlavn\u00fdch \u00faloh n\u00e1\u0161ho \u00faradu: d\u00e1va\u0165 hlas a\u00a0silu oznamovate\u013eom, ktor\u00ed odhalili korupciu \u010di in\u00fa nekal\u00fa praktiku. Chceme, aby ka\u017ed\u00fd \u010destn\u00fd a\u00a0odv\u00e1\u017eny oznamovate\u013e v\u00a0boji proti korupcii neostal s\u00e1m a\u00a0aby o\u00a0pr\u00edpade, na ktor\u00fd upozornil, bolo po\u010du\u0165,\u201c<\/em> povedala predsedn\u00ed\u010dka \u00faradu Zuzana Dlugo\u0161ov\u00e1.<\/p>\n

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Komplexn\u00e9 rie\u0161enie identity \u00faradu vzi\u0161lo z dvojkolovej verejnej s\u00fa\u0165a\u017ee. O v\u00ed\u0165azovi rozhodli experti z oblasti grafick\u00e9ho dizajnu, v\u00fdtvarn\u00e9ho umenia \u010di z\u00e1stupcov \u00faradu.<\/p>\n

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\u00da\u010dastn\u00edci s\u00fa\u0165a\u017ee mali vypracova\u0165 n\u00e1vrh loga \u00faradu vych\u00e1dzaj\u00fac zo skr\u00e1ten\u00e9ho n\u00e1zvu \u00darad na ochranu oznamovate\u013eov, s\u00a0ktor\u00fdm sa po\u010d\u00edta v\u00a0aktu\u00e1lne pripravovanej novele. Tie\u017e cover pre udalos\u0165 na Facebooku a posty na Instagram, homepage a\/alebo podstr\u00e1nku \u00faradu vo verzii pre desktop aj mobil a\u00a0podporn\u00e9 aplik\u00e1cie. Rovnako ozna\u010denie budovy a\u00a0kancel\u00e1rskych \u010di reklamn\u00fdch predmetov.<\/p>\n

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Sedem\u010dlenn\u00e1 odborn\u00e1 porota hodnotila vizu\u00e1lnu a koncep\u010dn\u00fa kvalitu predlo\u017een\u00fdch n\u00e1vrhov, ich prezent\u00e1ciu aj cenu ponuky. Druh\u00e9ho kola s\u00fa\u0165a\u017ee sa okrem ZELENEJ L\u00daKY z\u00fa\u010dastnili grafick\u00ed dizajn\u00e9ri \u013dubica Sege\u010dov\u00e1 a Zuzana Didov\u00e1, Matej Vojtu\u0161 <\/strong>a agent\u00fara Komplot<\/strong>.<\/p>\n

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\u201eGrafick\u00e9 \u0161t\u00fadio Zelen\u00e1 l\u00faka pr\u00edjemne prekvapilo svoj\u00edm dobre zvl\u00e1dnut\u00fdm n\u00e1vrhom loga, ktor\u00e9 je nosite\u013eom idey \u00faradu a m\u00e1 \u0161ir\u0161\u00ed dosah na verejnos\u0165. Je \u010ditate\u013en\u00e9 pre star\u0161iu i mlad\u0161iu gener\u00e1ciu,\u201d<\/em> zhodnotila \u010dlenka poroty Silvia Kur\u017eliakov\u00e1<\/strong> zo Slovensk\u00e9ho centra dizajnu<\/strong>, ktor\u00e9 bolo odborn\u00fdm garantom s\u00fa\u0165a\u017ee.<\/p>\n

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Vizualiz\u00e1cia typografickej skratky n\u00e1zvu \u00faradu \u00daOO z\u00a0dielne Zelenej l\u00faky m\u00e1 pripom\u00edna\u0165 zvukov\u00fd z\u00e1znam slova. Pod\u013ea jeho tvorcov odkazuje na samotn\u00fd akt ozn\u00e1menia, d\u00f4kazn\u00fa zvukov\u00fa nahr\u00e1vku, alebo len vizu\u00e1lny z\u00e1znam hlasu.<\/p>\n

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\u201eSlov\u00e1 sa r\u00f4zne na\u0165ahuj\u00fa a zmr\u0161\u0165uj\u00fa, h\u00fdbaj\u00fac t\u00fdm typografiou n\u00e1pisu. Pripom\u00ednaj\u00fa vizu\u00e1lny z\u00e1znam toho-ktor\u00e9ho slova. V\u010faka tomu je ka\u017ed\u00e9 slovo unik\u00e1tne a autentick\u00e9. Lebo len autenticita d\u00f4kazov m\u00f4\u017ee pom\u00f4c\u0165 porazi\u0165 korupciu a \u010fal\u0161ie nepr\u00e1vosti. Je to ako hvizd p\u00ed\u0161\u0165alky. Whistleblowerovskej,\u201c<\/em> vysvetlil Mistr\u00edk ideu n\u00e1vrhu.<\/p>\n

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Pod\u013ea grafick\u00e9ho dizajn\u00e9ra a \u010fal\u0161ieho \u010dlena poroty Martina Bajan\u00edka<\/strong> ide o zauj\u00edmav\u00fd vizu\u00e1lny n\u00e1pad s vhodnou em\u00f3ciou. Autori n\u00e1vrhu sa pod\u013ea jeho slov dobre vysporiadali s nie pr\u00edli\u0161 atrakt\u00edvnou skratkou \u00faradu \u00daOO a vyu\u017eili ju vo svoj prospech. \u201eN\u00e1pad s pretaven\u00edm zvuku do typografie znamen\u00e1 v\u010fa\u010dn\u00fd potenci\u00e1l na rozv\u00edjanie do bud\u00facna,<\/em>\u201d dodal.<\/p>\n

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\u00darad zaplat\u00ed v\u00ed\u0165azovi s\u00fa\u0165a\u017ee, ktor\u00fd m\u00e1 vizu\u00e1l doda\u0165 v troch jazykov\u00fdch verzi\u00e1ch (slovensk\u00fd, ma\u010farsk\u00fd a anglick\u00fd jazyk),\u00a0 6 900 eur. Na pr\u00e1zdno neob\u00eddu ani zvy\u0161n\u00ed \u00fa\u010dastn\u00edci, ktor\u00ed dostan\u00fa za vypracovanie s\u00fa\u0165a\u017en\u00e9ho n\u00e1vrhu 500 eur s DPH (skicovn\u00e9).<\/p>\n

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V\u010faka novej vizu\u00e1lnej identite sa m\u00f4\u017eeme \u013eu\u010fom pribl\u00ed\u017ei\u0165 aj cez soci\u00e1lne siete. Od dne\u0161n\u00e9ho d\u0148a sp\u00fa\u0161\u0165ame komunik\u00e1ciu cez\u00a0\u00a0Facebook<\/a>\u00a0a\u00a0LinkedIn<\/a>.<\/p>\n

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Poradie na z\u00e1klade hodnotenia poroty:<\/strong><\/p>\n

    \n
  1. Zelen\u00e1 l\u00faka (656 bodov)<\/li>\n
  2. \u013dubica Sege\u010dov\u00e1, Zuzana Didov\u00e1 (582 bodov)<\/li>\n
  3. Komplot (484 bodov)<\/li>\n
  4. Matej Vojtu\u0161 (418 bodov)<\/li>\n<\/ol>\n

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    Odborn\u00e1 porota:<\/strong><\/p>\n

    Martin Bajan\u00edk \u2013 grafick\u00fd dizajn\u00e9r
    Marek Cina – v\u00fdtvarn\u00fd umelec
    Silvia Kru\u017eliakov\u00e1 – kur\u00e1torka. kust\u00f3dka SMD
    Stanislav Stankoci – profesor, akademick\u00fd maliar, grafick\u00fd dizajn\u00e9r
    Zuzana Wienk \u2013 Biela vrana, odborn\u00ed\u010dka v oblasti ochrany whistleblowerov
    Nat\u00e1lia Pindrochov\u00e1 – \u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti
    Eva Bulas \u2013 \u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti<\/p>\n

    \u00a0<\/p>\n

    Odborn\u00fd garant s\u00fa\u0165a\u017ee:<\/strong>
    Slovensk\u00e9 centrum dizajnu<\/p>\n

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    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    \u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti m\u00e1 nov\u00fa vizu\u00e1lnu identitu. Jej autorom je dizajnov\u00e9 \u0161t\u00fadio ZELEN\u00c1 L\u00daKA a\u00a0konkr\u00e9tne Martin Mistr\u00edk a\u00a0Tom\u00e1\u0161 Galajda. \u00a0 \u201eV\u00ed\u0165azn\u00fd n\u00e1vrh loga zn\u00e1zor\u0148uje ampli\u00f3n a\u00a0teda trefne komunikuje jednu z\u00a0 hlavn\u00fdch \u00faloh n\u00e1\u0161ho \u00faradu: d\u00e1va\u0165 hlas a\u00a0silu oznamovate\u013eom, ktor\u00ed odhalili korupciu \u010di in\u00fa nekal\u00fa praktiku. Chceme, aby ka\u017ed\u00fd \u010destn\u00fd a\u00a0odv\u00e1\u017eny oznamovate\u013e v\u00a0boji […]<\/p>","protected":false},"author":1,"featured_media":2232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlacove-spravy"],"yoast_head":"\nM\u00e1me nov\u00fa vizu\u00e1lnu identitu<\/title>\n<meta name=\"description\" content=\"\u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti m\u00e1 nov\u00fa vizu\u00e1lnu identitu. 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